Eva Longoria on Fashion, Education and Emojis
Culture The Latina businesswoman and actress talks about turning her childhood dream into her newest venture, and her other empowering enterprises.
Eva Longoria is a star, a mogul and a master seamstress. "I have wanted to create a fashion line since I learned how to sew at five years old,” she says in a press release for her recently launched Eva Longoria clothing line. “I’m a really big fan of how clothing feels against your body. I think if a woman is comfortable in what she’s wearing, she’s going to feel empowered.” Longoria says the collection, a partnership with The Limited, reflects her personal style of “confidence, comfort and a sense of daily glamour.”
Longoria’s fashion line, two years in the making, includes dresses, tees, tops, jackets and denim. “I like to call this collection, ‘From Work to Wine’,” says Longoria, who designed all 250 pieces in the collection, “It’s something that women can wear at work, but can also have enough versatility to wear out after work.” The producer and director wore a dress from her collection to a big speaking engagement over the summer—her speech at the Democratic National Convention.
At the DNC, Longoria told the crowd, “I’m ninth generation American. My family never crossed the border, the border crossed us.” She’s proud of her heritage as a Texan and a Hispanic American, and she’s looking to give back to her community.
“‘I’m ninth generation American. My family never crossed the border, the border crossed us.’”
Statistics show one in three Latinas drops out of high school. Longoria, who holds a master’s degree in Chicano Studies from Cal State Northridge, wants to change that. The activist and entrepreneur is reaching out to help through her non-profit, the Eva Longoria Foundation, which helps Latinas reach their goals through education and entrepreneurship. The foundation helps support Latina businesses, connects students with mentors and teaches them STEM skills like coding and robotics.
The businesswoman is also tapping into the emoji movement, launching her Evamoji keyboard “to make emojis that are more representative of the world we live in.” Some of the Evamoji’s featured include “Ladymojis,” which aim to empower by representing real women like doctors, soldiers and graduates. Other emojis are pure fun including chips and salsa; a glass of sangria; a piñata and even an image of El Chupacabra, a mythical creature in Mexican culture. Even with her more playful endeavors, Longoria is always looking to educate, and make a difference.
Want to see what's behind the studio and in the workroom? Check out more of Eva and her work below.