Flawless beauty Jessica Alba always made healthy eating and beauty choices for herself. But it was becoming a mother that heightened her concern about toxins that are part of daily living.

A healthier life

“When I was pregnant with my first daughter, I wanted to make a healthy home for her,” recalled the mother of two daughters. “But after one load of laundry, which I washed in ‘baby safe’ laundry detergent, I broke out in a rash. If I had such a bad allergic reactions I knew it couldn’t be good for my daughter.” Alba sprang into action, becoming smarter about her options, educating herself about what’s really in conventional market such as baby shampoo, diapers, home furnishing and household cleaners.

“Frustrated about the lack of healthy options that performed and were accessible, I saw a void that needed to be filled.I wanted to make it easier for myself —and for all families — to have safe, beautifully designed, affordable products that actually worked, too.”

After trying products touted as natural, she found there were still ingredients she wished to avoid or that some of the natural items were ineffective.

Cleaner solutions

“Frustrated about the lack of healthy options that performed and were accessible, I saw a void that needed to be filled.I wanted to make it easier for myself —and for all families — to have safe, beautifully designed, affordable products that actually worked, too,” Alba explained.

Alba helped create The Honest Company. Honest sells items ranging from laundry detergent to diapers. “Through my work at The Honest Company and my advocacy for Safer Chemicals, Healthy Families, I’ve learned the things we least suspect in our everyday routines, the things we can’t even see, are filled with toxins that been linked to allergies, asthma, obesity and even cancer,” she said.

Alba encourages opting for organic when possible to avoid exposure to harmful ingredients, especially for children whose bodies are even more vulnerable to toxins. The good news is that Alba said living a healthier lifestyle doesn’t involve a major overhaul. “It’s really about taking baby steps, doing what you can and finding healthier choices each day — so don’t feel pressured to make the organic switch at once.”

She encourages education because there’s swirling confusion about what is truly organic. “Use of the term doesn’t mean it actually is. All in all, living organically is all about being authentic and true to you.”