Now more than ever, pet parents are paying attention to what contributes to the health and wellness of their pet. They continue to seek out the best services and products to improve their overall health and well-being.

New nutrition

One huge area of growth is the pet food category. With more than $22 million spent in 2014, pet food is by far the leading source of dollars spent within the industry.

"From outdoor booties and travel bowls, to sunscreen for dogs’ noses and advancements in outdoor toys for increased fun and exercise, it’s evident that owners are truly caring for their pet’s health and wellness in a number of ways."

As the pet industry continues to mirror human food and diet trends, pet owners are becoming more aware of the quality and source of food given to their animal companions. Pet food manufacturers are offering new varieties of food for dietary preferences, medical issues, overall health and other partialities. And pet owners are increasingly seeking out these options.

Outfitting options

Over the past few years we’ve also seen a huge surge in technology-based products that allow pet owners to continuously monitor their pet’s health on a daily, hourly and even up-to-the-minute basis. Among some of the tech gear and gadgets we’ve seen debut over the years, there is now a plethora of wearable tech products to not only track a pet’s whereabouts, but their activity levels and vitals as well—a testament to owners’ desire to promptly treat any ailment their pet may be experiencing.

Owners are also increasingly bringing pets along on hikes and outdoor adventures for added exercise. Accordingly, manufacturers are providing owners with more options to make getting out and about with pets easier than ever. From outdoor booties and travel bowls, to sunscreen for dogs’ noses and advancements in outdoor toys for increased fun and exercise, it’s evident that owners are truly caring for their pet’s health and wellness in a number of ways, and that manufactures and the industry as a whole are helping make that happen.