At the end of 2024, Volkswagen introduced its three-row, all-electric ID. Buzz, the spiritual successor to the iconic Type 2 Microbus associated with the colorful culture in the 1960s and 1970s. Similar to the reputation of the T2, the ID. Buzz emits vibes of optimism and joy, in many ways due to the vibrant available two-tone exterior paint options that complement its spacious interior.
The ID. Buzz is more than just a vehicle, but a modern form of automotive art. It’s why Volkswagen recently partnered with the Los Angeles-based artist, Michelle Guerrero, to create a unique visual mural wrapped on the ID. Buzz that naturally helps deepen Volkswagen’s relationship with the Hispanic community.
How Volkswagen chose its artist
Michelle Guerrero (who signs her work as Mr B Baby), is influenced by her Mexican and Puerto Rican heritage. She fuses Mexican folk art, nostalgia, and her personal experiences to create her work. Guerrero draws a wealth of her inspiration from her childhood in Chula Vista, California, where she was raised by a single mom with her older sister.
Guerrero’s ultimate goal is to make art that is for everyone while building real connections and promoting happiness through her designs. This is especially true for her mobile mural for Volkswagen, which intersects with community, activation, and festival themes at locations where the vehicle will be displayed this year.
A look at Guerrero’s Instagram grid, which has an audience of more than 68,000 followers, showcases a sea of visual art in the shades of bright hues, such as orange, blue, yellow, green, and purple. Animals, flowers, and themes from Mexico and children’s books — inspiration points that the artist directly alludes to on her website — appear throughout.
“As a muralist, I create work that blends culture with emotional healing, turning my experiences with mental health into colorful stories of resilience,” said Guerrero. “Through my collaboration with Volkswagen, I aimed to celebrate Latino identity, community, and the way music and art have the power to connect us all.”
She’s the perfect fit for the ID. Buzz, as her design is synonymous with the character of the vehicle — optimistic, hopeful, and inviting creativity and imagination.
A commitment to inclusivity
The artwork on the ID. Buzz is true to form for Guerrero: It’s got bursts of light, vibrant florals, and papel picado. The characters within contribute to an authentic representation of the Hispanic community, replete with community, resiliency, heritage, and joy.
What’s more, and in the design, you’ll see characters that Guerrero has designed herself and incorporated into her art, including Chucho, the blooming piñata that symbolizes transformation; Chaco, the blue horse representing courage; and Maria, the traditional Mexican rag doll honoring the craftsmanship of the women who make them.
Look closely and you may even see a soccer ball and the U.S. Soccer crest in Guerrero’s design.
“This is a nod to our longstanding U.S. Soccer Partnership and Volkswagen’s commitment to growing the game within the U.S.,” said Rachael Zaluzec, Volkswagen’s SVP of Customer Experience and Brand Marketing. “Soccer is a game for everyone, and Volkswagen is proud to help ensure that every player, no matter their background or format of play, has the opportunity to be seen and celebrated.”
In fact, VW has been the presenting partner of the U.S. Soccer Federation and its 27 National Teams since 2019 with a commitment to fueling the global growth of the beautiful game for all.
Delivering Volkswagen-inspired art to the driveway
Volkswagen worked with LEEN Customs, a Hispanic–owned business, to make limited edition lapel pins featuring the wrapped ID. Buzz design. You can find these on Volkswagen’s DriverGear site.
For those who may be inspired by Guerrero’s unique artwork and mobile mural, there’s an option for Volkswagen owners to tap into their creative side to design and wrap custom graphics on the exterior of the ID. Buzz.
Volkswagen teamed up with Wrapmate to introduce custom graphics, discoverable on the Wrapmate site, with a real-time configurator bringing design ideas to life digitally mocked up on a virtual ID. Buzz vehicle. ID. Buzz owners can order through a local Volkswagen dealership or through the Wrapmate site directly.
Best of all, the wraps are removable — so, like any passionate, creative artist, ID. Buzz owners can restyle their vehicle multiple times.
The journey of the ID. Buzz
The custom wrapped ID. Buzz debuted at Chicago’s 2025 Fiesta del Sol this summer and continues its journey at other local festivals throughout Hispanic Heritage Month. Want to see more of the mobile mural and follow the journey of the wrapped ID. Buzz? Check out Volkswagen’s social channels:
To learn more about the ID. Buzz, visit vw.com
