For pet owners wanting to ensure they give their pets high-quality, trustworthy treats, the NASC Quality Seal provides a quick and easy way to verify that at a glance.
Bill Bookout
President, National Animal Supplement Council
For many pet parents, treats are part of everyday life. Maybe it’s the tiny treat that motivates your puppy to learn a new command, the coveted chew your cat proudly carries off to a quiet corner, or the sweet reward you give your horse after a groom.
These small moments are more than routine. They’re part of the rhythm we share with the animals we love. Treats celebrate good behavior, mark little victories, and strengthen the bond we share with our beloved pets.
However, today’s treats are evolving. Walk down the aisle of any pet store, and you’ll see treats that promise much more than a tasty reward. Some are designed to support mobility, encourage calm behavior, or contribute to overall wellness. As innovation grows, many pet parents are asking a simple question: How do I know which products I can trust?
What the NASC Quality Seal means
That’s where the NASC Quality Seal comes in. For more than 25 years, the National Animal Supplement Council (NASC) has worked to promote quality, transparency, and responsible manufacturing in the animal health and nutritional supplement industry.
Companies that display the NASC Quality Seal on their products have passed the comprehensive NASC quality audit and maintain ongoing compliance with rigorous quality requirements, including strict standards for ingredient sourcing, finished-product testing, manufacturing practices, and labeling accuracy.
For pet parents, the seal provides something simple but powerful: confidence. It signals that the company behind the product has committed to a higher level of accountability and transparency. Instead of guessing about how a product is made or whether its ingredients are properly verified, pet owners can look for the NASC Quality Seal as a sign that the product meets established quality standards.
Confidence in every treat
Now, that same trusted Quality Seal will appear on many treat products for dogs, cats, and horses, as well. With the recent launch of the NASC Treat Program, qualifying treat suppliers can now meet the same quality and transparency requirements and earn the NASC Quality Seal, which has until now been available only to supplement suppliers.
This brings additional structure to a rapidly growing category while giving pet parents another way to evaluate the products they choose for their animals.
The goal isn’t to take the joy out of giving treats. In fact, it’s the opposite. Treat time should be simple, fun, and full of connection. When you reward your pet, you should feel good about what you’re giving them.
Programs like the NASC Treat Program help support that confidence by encouraging responsible companies to meet consistent quality standards. As always, pet parents should read labels carefully and talk with their veterinarians about products that support their animal’s individual needs.
As the world of pet treats continues to grow and evolve, one small symbol can make a big difference. The NASC Quality Seal helps take the guesswork out of choosing products you can trust, so every treat can be given with the same confidence and care that inspired it.
