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First Impressions: Why a Roof Can Make or Break a Sale

Photo: Courtesy of Andreas Weiland

Jaime Sessions

Communications Manager, National Roofing Contractors Association (NRCA)

Investing in your home is necessary and sometimes exciting. Who doesn’t love a newly remodeled kitchen or bathroom?

Less exciting — although even more important — is investing in your roof. Whether you invest in yearly roof maintenance or a roof replacement, a roof in good condition adds value to your home. When it is time to sell, a well-maintained roof can make the difference between someone buying your house or walking away. 

One chance

You have one chance to make a first impression. If it is obvious from street level your roof is aging or needs repairs, potential buyers may walk away before setting foot inside your home, or buyers may make a low offer to reflect the repair or replacement expenses they foresee. 

However, if a roof adds to the beauty of a home, potential buyers will recognize you have taken care of the entire residence and are more likely to make an offer close to asking price. 

Does your roof leak or do you have mold in your attic? According to the National Association of the Remodeling Industry’s 2019 Remodeling Impact Report, homeowners can expect to recover 107 percent of their investment in a roofing project. 

Also according to the report, 39 percent of REALTORS® have suggested sellers replace their roof before attempting to sell and 33 percent said the project helped close a sale.

Reasons to invest in your roof: 

  • Protection: Guard your family and your belongings. If your roof is leaking, it can damage your home’s interior and lead to increased costs. 
  • Curb appeal: Woo potential buyers from the driveway.
  • Pass inspection: Appraisers and inspectors often look at the roof first. If a roof is in disrepair, it could kill a sale. 
  • Energy-efficient technology: Various types of roofing materials deflect the sun. Therefore, a roof can help save on energy costs to heat or cool a home. Some materials are more effective in certain climates. 

When you choose to invest money to maintain your roof, be sure to use a professional, reputable roofing contractor who uses the right materials and provides excellent installation services at a fair price. For more information about buying a roof or handling repairs, visit

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